Social Media Management, Melbourne
Strategy, content creation, and full account management, handled personally from start to finish.
Industries I work with
Six years across a broad range of industries has taught me how to adapt quickly, think differently, and create content that actually fits the business, not just a template.
What I offer
Why Socially Invested
Small business attention. Long-term results. A genuine partnership from day one.
About me
I'm a Melbourne-based freelance social media manager with six years of experience working across a wide range of industries, including skin clinics, dental practices, hospitality, wellness, online retail and more. One of the things I genuinely enjoy most about this work is adapting to different businesses, understanding how they operate, and creating content that feels both relevant and original.
I take a hands-on, end-to-end approach to social media. This includes content creation, graphic design, photography, videography, and full management of Instagram and Facebook. From the initial strategy right through to what gets posted, everything is handled personally, ensuring consistency, quality, and a clear direction across your brand. Nothing is outsourced, so what you see is always aligned with the vision we set from the beginning.
Alongside my social media career, I've spent over 20 years working as a skin therapist. This background has given me a strong understanding of client experience, attention to detail, and how to communicate complex information in a clear, approachable way. It's particularly valuable when working with aesthetic and medical brands, but also carries across to any business that values trust, education, and high-quality presentation.
Every client goes through a detailed onboarding process before any content goes live. This is where I take the time to understand your brand, your audience, and your goals. From there, everything is created with intention, ensuring your content feels cohesive, on-brand, and purposeful rather than rushed or generic.
At the core of what I do is creating content that not only looks good, but represents your brand in a way that feels genuine, professional, and aligned with your day-to-day work.
The name Socially Invested is a play on emotionally invested, because that's exactly what I am when it comes to my clients' businesses.
Services
Every business is different, so every package I put together is too. Below is a breakdown of what I can include. We'll talk through what actually makes sense for you, and I'll build something around that. Photography and videography sessions are also available as standalone bookings, separate from ongoing management.
Every feed needs a strong foundation of well-designed static posts. These are the posts that build trust, showcase your results, educate your audience, and position your business as the go-to in your space. Each post is designed to be visually consistent with your brand, so your feed looks intentional and premium at every scroll. Multi-image formats can also be used where they suit the content, offering another way to tell a story or share information across a series of images.
Short-form video is one of the most powerful tools for growing reach and building a genuine connection with your audience. I create Reels designed to educate, build trust, and increase visibility, covering treatment insights, product features, behind-the-scenes content, and brand storytelling. Each video is filmed, edited, and captioned with your audience and goals in mind. Longer format video is also available on request.
Some packages include a 2-hour on-site content capture session every two months. Sessions are planned in advance with you to maximise the shoot, and may cover staff introductions, treatment showcases, product features, and behind-the-scenes content for both Reels and static use.
Strong visuals are the foundation of any good social media presence. I offer professional photography and videography sessions that give your business a bank of high-quality content to draw from, whether that's product shots, clinic walkthroughs, team introductions, treatment documentation, or general brand imagery. Sessions are planned in advance so every shot has a purpose and nothing is wasted.
Available as a standalone one-off session or as part of an ongoing package, depending on your needs.
A great image gets the scroll to stop. A great caption earns the follow, the save, and the enquiry. I write clear, informative captions in your brand voice that explain what you do, address common questions and concerns, and guide your audience toward taking action. Every caption is written with a purpose, whether that's educating, connecting, or converting.
Hashtags are still a meaningful discovery tool when used correctly. I put together a refined mix of location-based, treatment-specific, and audience-aligned hashtags that help attract the right kind of clients to your page. These aren't generic lists, they're researched and tailored to your business, your location, and your ideal client. The strategy is reviewed and updated regularly to stay effective as the algorithm evolves.
Consistency is one of the most important factors in social media growth, and it's also one of the hardest things to maintain when you're running a business. I handle posting across both Instagram and Facebook so your accounts stay active, relevant, and visible. All posts are shared to stories to maximise reach, and depending on your package, I can also manage community engagement, respond to comments, and handle DMs to ensure your audience feels heard and responded to promptly.
Your feed is often the first thing a potential client sees before they book. I design graphics and curate your feed so it looks clean, cohesive, and premium at every scroll. The visual aesthetic is built around your brand, with every post placed intentionally so the overall grid reinforces your brand identity and communicates quality at a glance. Where design elements are refined or adapted to suit your brand, the result always feels considered, original, and specific to you. Complimentary custom Instagram highlight covers are included in all packages.
A focused one-off session for businesses that want to manage their own social media but need a clear direction to get started. This covers an audit of your existing presence, a tailored content strategy, platform recommendations, and a practical action plan you can implement yourself. It's a great entry point for those who aren't ready for full management but want to do things properly from the beginning.
Available as a standalone booking. No ongoing commitment required.
Good social media management isn't just about creating content, it's about understanding what's working and adjusting accordingly. I provide quarterly performance reports that track growth, engagement, reach, and content performance across your accounts. These reports give you a clear picture of progress and are used to continuously refine the strategy, so the content we're putting out is always evolving and improving based on real data.
"Every package is built around your business. We'll talk through what you need and put together something that actually works."
Contact
I'd love to hear about your business and what you're hoping to achieve. Fill in the form and I'll be in touch shortly.
Send an enquiry
I'll be in touch within 1 to 2 business days.
Looking forward to learning more about your business.